Top 100 · Methodology
How the IBO Index is built
An index from 0 to 100, made every day from public sources. Method v1.
Five parts
| Part | Weight | From what |
|---|---|---|
| Scale | 25 | Revenue or GGR: a reported figure (the online unit where a group reports one, marked so), else the middle of an IBO estimate band (at most 70% of the weight). Log scale. |
| Reach & buzz | 25 | Mentions in 30 days on the connected channels, Wikipedia views; weighted by the quality of the source; spikes damped by a 7-day median. |
| Trust & licences | 25 | Licences by the regulator’s tier and years licensed, minus sanctions and fines of the last 3 years. |
| Product | 15 | Verticals, markets, languages, own platform or white label, apps, and features few others have. |
| Transparency | 10 | The share of the 45 profile fields filled from public sources; listed companies with reported figures score higher. |
Each part is the operator’s percentile among the 106 operators we track, times its weight. The five parts, each with one decimal, add up to the index. A score is published again only when it moves by 0.3 or more, so a place doesn’t change from daily noise.
More public information gives a higher Transparency and a fuller Reach — but a figure without a public source gives no points.
Revenue estimates
When a company publishes no figure, we show a band marked IBO estimate, never one number. The band comes from public facts — for example the group’s reported results, or a licence’s share of a regulated market. An estimate gives at most 70% of the Scale weight.
Method versions
| Version | Since | Weights | Note |
|---|---|---|---|
| v1 | 30 Oct 2026 | Reach & buzz 25, Scale 25, Trust & licences 25, Product 15, Transparency 10 | The first method |
New weights make a new version. The whole history is weighed again, and the version shows here.
Regulators and tiers
| Short name | Regulator | Where | Tier |
|---|---|---|---|
| ADM | Agenzia delle Dogane e dei Monopoli | Italy | 1 |
| AGCO | Alcohol and Gaming Commission of Ontario | Ontario | 1 |
| DGA | Danish Gambling Authority | Denmark | 1 |
| DGOJ | Dirección General de Ordenación del Juego | Spain | 1 |
| GGL | Gemeinsame Glücksspielbehörde der Länder | Germany | 1 |
| KSA | Kansspelautoriteit | Netherlands | 1 |
| Lotteritilsynet | Lotteritilsynet | Norway | 1 |
| MGA | Malta Gaming Authority | Malta | 1 |
| MGC | Massachusetts Gaming Commission | Massachusetts | 1 |
| NJ DGE | New Jersey Division of Gaming Enforcement | New Jersey | 1 |
| NTRC | Northern Territory Racing Commission | Northern Territory | 1 |
| Ohio CCC | Ohio Casino Control Commission | Ohio | 1 |
| PGCB | Pennsylvania Gaming Control Board | Pennsylvania | 1 |
| SGA | Spelinspektionen | Sweden | 1 |
| SPA | Secretaria de Prêmios e Apostas | Brazil | 1 |
| UKGC | UK Gambling Commission | United Kingdom | 1 |
| iGO | iGaming Ontario | Ontario | 1 |
| CW | Curaçao Gaming Authority | Curaçao | 2 |
| EE | Estonian Tax and Customs Board | Estonia | 2 |
| GIB | Gibraltar Gambling Commissioner | Gibraltar | 2 |
| IE Revenue | Revenue Commissioners | Ireland | 2 |
| IOM | Isle of Man Gambling Supervision Commission | Isle of Man | 2 |
| LSLGA | Lagos State Lotteries and Gaming Authority | Lagos State | 2 |
| AGO | Anjouan Gaming | Anjouan | 3 |
| KGC | Kahnawake Gaming Commission | Kahnawake | 3 |
Sources
- News · GDELT DOC 2.0 API · free, attribution · The GDELT Project · not connected yet
- Regulator registers · UKGC, MGA, SGA, iGO, NJ, GIB, IOM, CW · open data / download · connected
- Company reports · investor relations PDFs, annual reports · listed operators · connected
- Wikipedia views · Wikimedia REST API · Wikimedia pageviews · not connected yet
- Reddit · official API · commercial terms · phase 2, needs your OK · not connected yet
- X · official API · paid tier · phase 2, needs your OK · not connected yet
- YouTube · Data API v3 · off: its terms allow no derived metrics · YouTube · not connected yet
We use official APIs, open data and downloads their terms allow. Every figure on a profile has its source link and date. If a source fails, yesterday’s value stays with its date — a score is never blanked or set to zero.
The 45 profile fields
- Name
- Country
- Listed or private
- Stock ticker
- Founded
- Headquarters city
- Brands
- Investor relations page
- Wikipedia article
- Employees
- Licences
- A tier 1 licence
- Licensed since
- Licence numbers
- Register links
- Licence status checked in 30 days
- Licensed markets
- Regulator notices checked
- Revenue, latest year
- Revenue, year before
- GGR, latest year
- GGR, year before
- EBITDA, latest year
- Revenue source
- Report date
- Verticals
- Casino
- Sportsbook
- Poker
- Live casino
- Bingo or lottery
- Markets
- Languages
- Platform
- Apps
- Features
- Responsible gambling tools
- News mentions, 30 days
- YouTube mentions, 30 days
- Wikipedia views, 30 days
- Topics
- Tone
- Search interest
- Parent company
- Active customers
What we never collect
No names of people — no executives, no authors of posts, no players. Mentions are counts; topics are words from a fixed list; the tone of news is an aggregate, never a quote. No links to betting sites, no bonuses, no affiliate codes.
Corrections
A company can suggest a correction on its profile with an email at its own domain. We answer within 5 working days. Every accepted correction shows on the profile with its date, and a company can add a short reply.
Help with gambling
Free, confidential help from official services:
- GamCare · National Gambling Helpline · United Kingdom
- National Council on Problem Gambling · United States
- ConnexOntario · Ontario
- Stödlinjen · Sweden
- StopSpillet · Denmark
- Check dein Spiel (BZgA) · Germany
- Loket Kansspel · Netherlands
- Jugar Bien (DGOJ) · Spain
If your country isn’t listed, your national regulator’s website lists the help near you.