Cohort
Player cohort
A cohort is a group of players who started in the same period, followed over time to compare their value and retention.
Formula
Cohort = players by first-deposit month
Example
The January cohort: 300 players whose first deposit was in January. (invented numbers)
In IBO
The Cohorts analysis shows retention and LTV against CAC by first-deposit month.
Last reviewed 30 Oct 2026.