For online casinos and sportsbooks
A B2C project in IBO follows how an operator runs: product departments bring GGR, costs come from payments, CRM and marketing, and the month ends at EBIT.
The P&L of the month
- GGR
- NGR
- CM1
- CM2
- EBIT
A template of 12 departments
Sport, Casino, CRM, Payments, Players, Marketing, Affiliates, SEO, Support, Product, HR and Finance. Rename, add or remove any of them.
Player and payment metrics
Registrations, FTD, Reg→FTD, cost per FTD, ARPU, deposits, withdrawals, net deposits and the W/D ratio.
Salaries only where they belong
Team salaries live in Finance and are seen only by Finance and the Super admin.
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