Cost per FTD
Cost per first-time depositor
Cost per FTD is the marketing spend of the period divided by the FTD it brought.
Formula
Cost per FTD = marketing spend ÷ FTD
Example
Marketing €46,000 for 300 FTD: cost per FTD is €153.33. (invented numbers)
In IBO
Calculated from the Marketing level and FTD; plan and fact side by side.
Last reviewed 30 Oct 2026.