IBO · Glossary · CAC

CAC

Customer acquisition cost

CAC is what it costs to acquire one paying customer, counting all acquisition spend: media, affiliates, SEO and bonuses for new players when they are counted there.

Formula

CAC = acquisition spend ÷ new paying customers

Example

Acquisition spend €60,000 for 300 new depositors: CAC is €200. (invented numbers)

In IBO

In the Acquisition analysis CAC is shown by channel, revenue-share affiliates included.

Last reviewed 30 Oct 2026.