FTD
First-time depositor
An FTD is a player who makes a first deposit in the period; it is the main unit of acquisition in iGaming.
Formula
FTD = players whose first deposit falls in the period
Example
1,200 people register in a month and 300 of them deposit for the first time: 300 FTD. (invented numbers)
In IBO
FTD is a monthly metric of the Players and Marketing departments, planned and entered with registrations.
Last reviewed 30 Oct 2026.