IBO · Glossary · Retention rate

Retention rate

Player retention rate

Retention rate is the share of players from a starting group who are still active after a given time.

Formula

Retention = still active ÷ starting group × 100

Example

300 FTD in January, 120 of them still active in April: three-month retention is 40.0%. (invented numbers)

In IBO

The Cohorts analysis draws retention as a heat map by first-deposit month.

Last reviewed 30 Oct 2026.