Churn rate
Player churn rate
Churn rate is the share of last period’s active players who are not active this period.
Formula
Churn rate = players lost ÷ active players at the start × 100
Example
3,500 active players at the start, 700 not back this month: churn is 20.0%. (invented numbers)
In IBO
Churned players and churn rate can be added to the dashboard once players data is entered.
Last reviewed 30 Oct 2026.