IBO · Glossary · Active players

Active players

Monthly active players (MAU)

Active players are the distinct players who placed at least one real-money bet in the period.

Formula

MAU = distinct players with a real-money bet in the month

Example

3,500 different players bet at least once in March: MAU is 3,500. (invented numbers)

In IBO

Players department metric; ARPU and churn depend on it.

Last reviewed 30 Oct 2026.