Platforms · Methodology
How the IBO Index of iGaming platforms is built
An index from 0 to 100, made every day from public sources. Method pl-v1.
Who is ranked
B2B platforms operators run on: PAM (player accounts), turnkey, white label, and sportsbook platforms with PAM.
Six parts
| Part | Weight | From what |
|---|---|---|
| Scale & clients | 25 | Revenue (reported, else an IBO estimate band) and the number of operator clients the company publicly states. |
| Product breadth | 25 | The module matrix: own = 1, through a partner = ½, none or not confirmed = 0. |
| Regulated coverage | 20 | Markets where it is certified or licensed, and its B2B licences. |
| Trust & licences | 15 | B2B licences by the regulator’s tier and years licensed, minus sanctions and fines of the last 3 years. |
| Reach & buzz | 10 | News mentions in 30 days (GDELT) and Wikipedia views; spikes damped by a 7-day median. |
| Transparency | 5 | The share of the 20 profile fields filled from public sources. |
Each part is the company’s percentile among the 32 iGaming platforms we track, times its weight; the parts add up to the index. Indexes of different rankings (operators, game providers, platforms) are not compared. A score is published again only when it moves by 0.3 or more.
The module matrix
Seven modules: PAM, Casino aggregation, Sportsbook, Payments, CRM & bonus, Affiliates, Lottery. ✓ the platform’s own module · ½ through a partner (named in the tip) · — none · ? not confirmed: no source, or the source is older than 180 days. A ? gives no points. Every cell has its source and the date we checked it.
Method versions
| Version | Since | Note |
|---|---|---|
| pl-v1 | 2 Nov 2026 | The first method for iGaming platforms |
Sources
- News · GDELT DOC 2.0 API · free, attribution
- Company press pages · logo files the companies publish for the media · the list you approved (market import logo-sources)
- Regulator registers · UKGC, MGA, SGA, iGO, NJ, GIB, IOM, CW · open data / download
- Company reports · investor relations PDFs, annual reports · listed operators
- Wikidata and Commons · Wikidata API (CC0) · logo image, country of origin, founded · Commons: logo files with their licence
- Wikipedia views · Wikimedia REST API
We read only the companies’ own corporate and investor pages, regulators’ registers and reputable trade press — never a casino site, a slot catalogue or an affiliate page, and never a game demo.
How we keep the data accurate
Every fact links to its public source and the date we checked it. IBO updates the data every night.
What we never collect
No names of people. No links to games, demos, casinos or bonuses.