CPA deal
Cost per acquisition deal
A CPA deal pays a partner a fixed amount for each qualified new depositor it brings.
Formula
CPA payout = qualified FTD × CPA rate
Example
80 qualified FTD at a €150 CPA: the payout is €12,000. (invented numbers)
In IBO
Planned and entered in Affiliates; IBO adds it to cost per FTD and CAC.
Last reviewed 30 Oct 2026.